Price
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Business Computing Tips
By K&K Fainges kfainges@bigpond.net.au
Price seems easy at first, but it can be a complicated process. How do you
pick what to sell your product for?
What do the competitors charge? Too expensive and you drive customers away.
Too cheap and they may think the quality is low. Plus freight prices, tax, whether
to offer wholesale rates, all these decisions need to be made. And
unfortunately, there is no hard and fast rule. Many introduce a product at one
price, then adjust it until the market is happy.
The internet has added a new dimension here too. Many products now have a
sliding scale of prices. For example, say the product is a book. you can offer
a few chapters or a report for free. Then offer the book at a discounted price
in ebook form. This means no costs to you once it is set up and a much lower
price to the customer.
Then hard copy sales can be encouraged, either through from yourself or
through a bookstore.
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Please feel free to pass it on to your friends, just let them know I wrote
it.
Karen Fainges holds a Bachelor of Business, and a Grad. Cert of Vocational
and Educational Training. All this is nice but it's the 14 years of having to
make sales or starve that makes her think she has really learnt what does and
doesn't work. A tutor for all ages, she specialises in helping people get
started on the long road to technology.
"It has to be practical, it has to be cheap, and it has to work."
