What is Marketing?

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Business Computing Tips

By K&K Fainges kfainges@bigpond.net.au

 

I was asking a friend what to write for my marketing/computer newsletter this week and 
he said, 'What is marketing?'

Good question really, not a lot of people really know.

You ask most people and they tend to just think about advertising but there is so much more. Marketing is all about making the most of your business by considering the four P's; product, place, price and promotion.

With the advent of the internet, almost every one of the 4p's becomes advertising anyway. The lines have really blurred. We will cover each one in more detail in later newsletters, but for now, lets give an example.

Think of a website. If it has an easy name to type in, and good placement on the search engines, then more people visit it (place).

If the product has links back to other products, then you can sell more of your products to the same person (product).

If the price is right, especially if it offers free bonuses or samples, then more people will pass it on to their friends, (price).

And all this is promotion without one bit of what people normally think of as advertising. 

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Please feel free to pass it on to your friends, just let them know I wrote it.

Karen Fainges holds a Bachelor of Business, and a Grad. Cert of Vocational and Educational Training. All this is nice but it's the 14 years of having to make sales or starve that makes her think she has really learnt what does and doesn't work. A tutor for all ages, she specialises in helping people get started on the long road to technology.

"It has to be practical, it has to be cheap, and it has to work."

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Phone 07 4743 1221                          E mail kfainges@bigpond.net.au

This work is licensed under a Creative Commons License.         Last Edited 11 April 2006.